I’m Jiyu,
a product designer who builds adaptive AI-driven products and expressive brands for how people actually live, work, and play.

I’m Jiyu,
a product designer who builds adaptive AI-driven products and expressive brands for how people actually live, work, and play.

I'm Jiyu,
a multi-disciplinary designer who finds joy in creating purposeful products that are good for people.

I'm Jiyu,
a product designer who builds adaptive AI-driven products and expressive brands for how people actually live, work, and play.

product designer exploring the future of digital creation through AI tools, immersive interfaces, and expressive brand systems

product designer exploring the future of digital creation through AI tools, immersive interfaces, and expressive brand systems

Selected work

About

I’m Jiyu, a multidisciplinary product designer specializing in AI-driven tools and cross-platform systems. I design experiences that turn AI system into a human-centered collaborator, translating complexity into clarity through adaptive flows, human-centered interactions, and scalable interfaces.

My recent work spans multimodal assistants, wellness platforms, and generative creator tools that connect behavior, data, and design in thoughtful ways.

Beyond product design, I lead creative direction and branding for fashion, lifestyle, and beauty clients, using generative AI to craft cohesive visual worlds and narrative-driven campaigns. Balancing systems thinking with image-making is where I thrive — zooming into the micro-details of UX states, then zooming out to define story, tone, and brand emotion.

Currently pursuing my MDes at Carnegie Mellon University, I’m driven to create experiences that are both rigorously structured and emotionally resonant.

Main Area

Product & Experience Design

User Research & Journey Mappings

Wireframing & Prototyping

Interface Architecture

Design Systems & Scalability

Responsive Design Solutions

AI Systems & Interaction Strategy

Conversational UX

Generative Interaction Models

System Mapping & Logic Flow

Adaptive Experience Design

Creative Branding

Brand Identity Systems

Art Direction & Campaign Design

Generative Brand Expression

Narrative & Tone Development

Visual Storytelling

Motion & Interaction Narratives

Spatial Experience Design

Generative Visual Exploration

Visual Systems & Composition

Product & Experience Design

User Research & Journey Mappings

Wireframing & Prototyping

Interface Architecture

Design Systems & Scalability

Responsive Design Solutions

AI Systems & Interaction Strategy

Conversational UX

Generative Interaction Models

System Mapping & Logic Flow

Adaptive Experience Design

Creative Branding

Brand Identity Systems

Art Direction & Campaign Design

Generative Brand Expression

Narrative & Tone Development

Visual Storytelling

Motion & Interaction Narratives

Spatial Experience Design

Generative Visual Exploration

Visual Systems & Composition

Product & Experience Design

User Research & Journey Mappings

Wireframing & Prototyping

Interface Architecture

Design Systems & Scalability

Responsive Design Solutions

AI Systems & Interaction Strategy

Conversational UX

Generative Interaction Models

System Mapping & Logic Flow

Adaptive Experience Design

Creative Branding

Brand Identity Systems

Art Direction & Campaign Design

Generative Brand Expression

Narrative & Tone Development

Visual Storytelling

Motion & Interaction Narratives

Spatial Experience Design

Generative Visual Exploration

Visual Systems & Composition